Linkedin can be a great tool for job searchers to increase their visibility and their job prospects. I myself spend hours each day searching through profiles for the person with just the right combination of experience for our openings. It can be a great resource, but you could also be selling yourself short if your profile isn’t complete and compelling.
Your “profile box” is the first thing visitors to your page will see and is a great opportunity to make a good impression. It includes an overview of your profile with information such as your headline, current and past titles and employers, education, and websites. You can also include a professional image, which can really bring your profile to life. Your headline should be a brief and effective summary of who you are and what you do. Some people prefer to use their current title and company, while others are more creative using headlines such as “Results oriented product marketing
professional.”
Your summary section is where you can include valuable keywords. Use them wisely however; don’t
try to stuff all your keywords into a few sentences. They should be used effectively and logically to highlight your experience. This is your chance to share your story, who you are, how you contribute, and what you want to do.
The experience section of your profile should include your current position and at least two past roles. Describing each of your positions in depth with keywords that resonate with your target market will increase your chances of being discovered. Think of this section as you would your resume, you can include responsibilities, special projects, and accomplishments.
Including your education information will help you reconnect with classmates. There is a search tool
that simplifies the process by finding users who went to the same schools.
The website section of your profile is the place to promote your personal or company website or blog.
You can also set up the links with customized titles, so “company blog” becomes “Custom Search Group Jobs Blog.” This is a great way to include some extra keywords. You can also add a link to your Twitter profile and sync your tweets with your Linkedin status updates.
Once your profile is updated and ready to go, you can utilize it to make connections. Find classmates
and add them to your network, or join groups with similar interests or professional affiliations. Add status updates to reach out to your network and increase your visibility. More connections mean more possibilities, and a complete profile will attract others to reach out to you.